Ardath Tobacco Shop. No. 98 Regent Street. London.

ARDATH TOBBACO SHOP - All the metal work, including the frames to the showcases and the frieze over the shopfront and fascia is in aluminium. Sycamore veneer on laminated board was used for the whole of the showcase bases and backs on the ground floor, the showcase exteriors on the first floor and the counters on the first floor. Metal faced plywood finished with cream cellulose paint was used for the horizontal planes for the indirect ceiling lighting on both the ground and first floors. The frieze over the showcases on the ground floor and all the ceilings are of plaster. The ground floor and staircase are laid with cream terrazzo.

General Contractor Federick Sage and Company Limited; artists, craftsmen and sub-contractors were the following :  Stuarts Granolithic Co., Ltd. (reinforced concrete stairs); W. J. Burroughes & Sons, Ltd. (central heating); Troughton and Young, Ltd. (electric wiring and ventilation); British Thomson-Houston Co., Ltd. (electric light fixtures); Birmabright Ltd. (birmabright metal) ; Claude General Neon Lights Ltd. (Neon installation) ; Art Pavements and Decorations, Ltd. (Terrazzo).

KEY 1 Plaster ceiling, 2 Steel faces plywood finished ivory white cellulose, Sycamore veneer 4 Hardwood skirting finished with cellulose paint in blue above and black below. 5 Acided plate glas light screen, 6 Brimabright frames to cases

Reference    Architectural Review Vol LXX November 1931 page 130 and page lx