Bakery St Leonard’s Street Manchester

One of the pioneers in marketing sliced bread in Britain was R.Sharrock & Sons of Manchester. They had bakeries, or scientific plants as they called them, in Chorlton-on-Medlock and they introduced the "Tip Top" loaf. You got 22 even slices in a 2lb  loaf.  Their display adverts gave instructions. "The Tip Top wrapper opens at the end, the loaf is boxed in a tray, which has been hygienically treated. The tray slides out and you simply take the number of slices required - push the tray back and tuck in the ends." All this for 4½d.